
Proposal & Timeline Online shop for Cuor D'Verde A working e-commerce shop on your existing WordPress site — five products, EUR pricing, PayPal and bank transfer, bilingual throughout — taking real orders before the end of September. AED 6,000Fixed price 30 SepTarget launch 6 weeksBuild window 2 roundsRevisions included Prepared for Cuor D'Verde, Cortona (AR) Date 13 August 2026 Platform WordPress · WooCommerce Valid until 12 September 2026 01 What we understood from your answers Everything below is taken from your completed questionnaire. If any line is wrong, correct it before we start — it is far cheaper to fix here than in the build. ProductsFive products — the same oil, differing in packaging and bottle size. Sizes and prices to be confirmed. CurrencySwitching from AED to EUR as the base currency. Prices to be supplied excluding VAT, with the IVA rate applied by the shop. StockWhen a size sells out it shows as sold out and invites customers to pre-book the next harvest. Gift setsHoliday gift sets sold as pre-orders with a three-week lead time, stated clearly on the product page and at checkout. PaymentsPayPal and bank transfer at launch, on the Italian account. A separate UAE setup comes later, as a future phase. ShippingFree shipping above a minimum order value; below it, shipping is charged. Courier and rates to be confirmed. Look and feelKeep the current site's boutique, rustic character — genuine rather than exclusive. Simple, informative, easy to use. ReferencesCategory page in the spirit of Bramasole; product detail in the spirit of Pensato. LanguagesEnglish and Italian, through the TranslatePress setup already on the site. This means every word a customer sees is needed in both languages — the five product descriptions, the shop page copy, the notices at checkout, the legal pages and the order emails. WooCommerce's own labels (cart, checkout, buttons, order details) come free from the Italian language pack and cost you nothing; the writing above is what we need from you. You supply the Italian, or we quote separately for a professional translator — we will not machine-translate a premium Italian food brand. OperationsYou will manage orders and products yourself. Shop emails sent from info@cuordverde.com. BlogAfter the shop is live — a second phase, not part of this proposal. LaunchEnd of September 2026. 02 Scope of work WooCommerce is already installed on your site, so this is not a rebuild. The work is configuration, design, and the parts that are currently missing entirely — chiefly payments, shipping, legal pages and the shop's Italian version. Thirteen deliverables, grouped into the five stages we build them in. Stage 1 Foundation A Store foundation Currency switched to EUR, base country set to Italy, IVA rates configured, store pages verified, and cache rules checked so cart and checkout are never served from cache. B Five products built properly Sizes set up as selectable options rather than five disconnected pages, since the oil is the same. Includes stock levels, sold-out and pre-book behaviour, gift-set lead time, lab analysis PDF and your certification and award logos. Stage 2 Storefront C Shop / category page A clean product grid with image, name, size, price and a single clear action per card. Harvest and award messaging sits above the grid, and shipping terms are stated before the customer has to look for them. Reference: Bramasole — large photography, one obvious action per card, trust and shipping messaging carried on the collection page itself. D Product detail page Image gallery, size selector, quantity, add to cart, then the story: tasting notes, harvest and cultivar detail, the lab report, certifications, and shipping and returns information. Built as a reusable template so future products need no design work. Reference: Pensato — price and size decision above the fold, trust row directly under the button, narrative and proof below. Stage 3 Checkout, payments and compliance E Cart and checkout Guest checkout, the required consent tick-boxes, optional invoice fields for customers who need one, and a clear notice where a gift set carries the three-week lead time. F Payments — PayPal and bank transfer PayPal connected and tested with live orders. Bank transfer set up with your IBAN and payment reference shown on screen and repeated by email, plus the internal flow for confirming a transfer before you dispatch. G Shipping rules Delivery zones, rates per zone, and the free-shipping threshold — orders at or above the minimum ship free, orders below it are charged automatically. Delivery estimates shown on the product page. WooCommerce handles this natively; the MBE plugin is only needed if you later want live MBE rates and label printing. H Legal pages and cookie banner Terms of Sale, Privacy, Cookie and Returns pages built and linked from the footer and checkout, plus a cookie consent banner. We build the pages; the legal wording must come from you or your lawyer. Stage 4 Emails and the Italian version I Order emails, in both languages Order confirmation, awaiting-bank-transfer, order shipped with tracking, and order delivered — branded and sent from info@cuordverde.com. Each email goes out in the language the customer ordered in. The language is stored with the order, so an Italian buyer receives Italian even when you trigger the shipping email yourself from the admin panel in English. WooCommerce's own wording — order number, subtotal, billing address — comes from the Italian language pack, which we install; your own wording is translated as part of section K. If your TranslatePress licence turns out not to cover WooCommerce emails, we will build them as a single bilingual template instead, Italian first and English below, which cannot send the wrong language. The wording is yours, in both languages. None of these emails are left on WooCommerce's defaults. Your own opening and sign-off, the bank transfer instructions, the gift-set lead time notice, the delivery expectations, the recovery email copy — you tell us what each one should say and we build exactly that, in English and Italian, styled to match the site. To save you writing from a blank page, we will send you a simple list of every email with suggested wording for each, so you only need to edit and approve. Anything you want added to an email — a note about the harvest, storage advice, a line about the estate — goes in. We ask for it in one pass, before the 11 September content freeze. Deliverability is included. Order emails sent from a domain without the right DNS records land in spam, and a shop whose confirmations do not arrive generates support work from day one. We will configure SPF and DKIM, or an SMTP connection, and confirm delivery to Gmail and Outlook before launch. J Abandoned cart recovery When a customer enters their email at checkout but does not finish, a short recovery sequence follows — a reminder about an hour later and a second after roughly a day, each with a link that restores their cart exactly as they left it. Bilingual, like every other email. Built with an established WooCommerce plugin rather than custom code, so you can see carts recovered and revenue returned in your own dashboard. Two decisions are yours: how many reminders you want, and whether the second one carries a discount code. Note: these emails reach people who have not bought yet, so your privacy policy must state that you send them. We will tell you exactly what wording your lawyer needs to add. K Italian version Every new string — shop, product pages, cart, checkout, buttons, order emails, recovery emails, legal pages — added to your existing TranslatePress setup so the Italian side is complete rather than half-translated. Includes installing the Italian language pack that WooCommerce needs for its own labels. Stage 5 Testing and handover L Testing Real test orders through both payment methods, in both languages, on mobile and desktop, including sold-out, pre-order and free-shipping-threshold cases. Nothing goes live untested. M Handover A training session on managing orders and adding products, a short written guide, and 15 days of support after launch for anything that behaves unexpectedly. 03 Prerequisites, by the date we need them Please read this section first The build cannot begin until the items marked required are with us. A late prerequisite does not shorten the work — it moves the launch date. To hold 30 September, the first group must reach us by 21 August and the legal wording by 4 September. By 21 August 3 items · all required 01 WordPress admin access, plus hosting and domain access required Nothing can be built without it 02 The five products: name, bottle size and packaging for each required Defines the whole catalogue structure 03 Price per size in EUR, and confirmation of the IVA rate that applies required Shop cannot calculate totals or tax without it By 28 August 5 items · 4 required 04 Product photography — bottle shots for all five, plus a few grove or table images required Product and category pages cannot be designed around placeholders 05 PayPal business account access, and bank details for transfers: account name, IBAN, BIC required No payment method means no orders 06 Shipping decisions: which countries you ship to, courier, rate per zone, and the free-shipping threshold in EUR required Checkout cannot quote a delivery cost 07 Company details: registered name, Partita IVA, REA number, registered address required Legally required in the footer and on order documents 09 Stock quantity per size, and what pre-booking should promise the customer Controls sold-out and pre-order behaviour By 4 September 6 items · 1 required 08 Legal wording: Terms of Sale, Privacy, Cookie and Returns policies, in English and Italian required A shop selling food across borders cannot launch without these. The privacy policy must also cover the abandoned cart emails 10 Gift set contents, price, and how the three-week lead time should be worded Needed to build the gift product 11 Lab analysis PDFs, plus certification and award logo files you are licensed to use Product page trust section 12 Delivery times per zone, and your decision on the broken-bottle policy Shown on product pages and in the returns policy 13 Whether automatic electronic invoices (SDI) are required, and which system your accountant uses If yes, it changes the checkout and order flow — expensive to add later 15 Abandoned cart decisions: how many reminders, their timing, and whether the second one includes a discount code The recovery sequence cannot be built without it By 11 September 2 items · content freeze 14 Italian text for the five product descriptions, the shop page copy, the checkout notices and the legal pages This is the largest single piece of writing in the project. The Italian site would otherwise launch incomplete, and Italy has the lowest English proficiency in the EU — a half-translated shop loses domestic customers 16 Your wording for each email — order confirmation, bank transfer instructions, shipped, delivered and the two recovery emails — in English and Italian, or your approval of the drafts we send you Emails cannot be finalised on placeholder text From the start 1 item · required throughout 17 One named approver, and replies within two working days during the build required Every review round waits on this 04 Timeline Six weeks of build from 17 August, with the last week kept for your review, fixes and training. Each step shows what we build and which prerequisites it waits on. Now13 – 21 August Kickoff call, access setup, prerequisite collection Items 01, 02, 03Item 17 Week 117 – 23 August Store foundation: EUR switch, IVA, base country, store pages, cache rules. Catalogue structure for the five products Items 01, 02, 03 Week 224 – 30 August Products built with sizes and stock rules. Shop / category page designed and built Item 04Item 09 Week 331 August – 6 September Product detail template, cart and checkout, consent tick-boxes, gift-set lead time Items 04, 10, 11Revision round 1 Week 47 – 13 September PayPal and bank transfer connected and tested. Shipping zones, rates and free-shipping threshold. Order emails, deliverability setup and the abandoned cart sequence Items 05, 06, 07, 12Items 15, 16 Week 514 – 20 September Legal pages, cookie banner, and the full Italian version of everything new Items 08, 14Content freeze 11 Sep Week 621 – 27 September Full testing with live test orders, your review round, fixes, training session and handover guide Revision round 2Reply within 2 working days Go live28 – 30 September Launch, monitoring of the first real orders, then 15 days of support Sign-off Week 5 is the tightest point in the plan, because it depends entirely on legal text and Italian content arriving on time. If either slips past 11 September, launch moves into the first half of October — the build itself does not compress. 05 Two things we recommend you reconsider Your choices, your call — but it would be wrong of us to build these quietly and let you discover the effect later. Launching without card payments will cost you orders PayPal and bank transfer alone cover a minority of European checkout habits. Most customers reach for a card, and a shop without one reads as unfinished. Bank transfer also has to be confirmed by hand before you can dispatch, which slows every order and puts the work on you. We can launch as you have specified, and we recommend adding cards — through Stripe or an Italian gateway such as Nexi — as the first change after launch. Groundwork for it is included, so adding cards later is a small job. Shipping insurance at checkout is more trouble than it is worth in version one Selling an insurance option requires terms, a claims process and a decision on who pays. For launch we suggest a plain, generous policy instead — a broken bottle is replaced on receipt of a photo within seven days — and building the cost into your shipping rate. It reads better to customers and needs no paperwork. Insurance at checkout can be added once you know your real breakage rate. 06 Not included in this phase Named here so there is no ambiguity later. Any of these can be quoted separately. Blog / journal section — agreed as phase two Redesign of the existing pages — Home, About, Products stay as they are Card payments — Stripe or Nexi setup Separate UAE store or second currency Subscriptions or recurring deliveries Shipping insurance product at checkout MBE plugin integration for live rates and labels Newsletter platform setup and templates Product photography and photo retouching Drafting of legal text — your lawyer or a service such as Iubenda Professional translation if you do not supply the Italian Automatic SDI invoicing until confirmed as required Marketplace listings — Amazon, Etsy, Instagram Shop Advertising, SEO campaigns and analytics reporting 07 Investment Complete shop build, sections A to M AED 6,000Fixed price 60%Advance, on acceptance of this proposal — work begins once received 40%On go live, when the shop is taking real orders Invoiced in AED, which is roughly EUR 1,420 at today's rate. Fixed price, not hourly — the number does not move because something took us longer than expected. It moves only if you add scope or ask for revisions beyond the two included, and then only with your written approval first. Revisions — two rounds included, and we hold to it This price is built on two revision rounds for the entire project: one on the shop and product page design in week 3, one on the finished shop before launch in week 6. That is the whole allowance — not two rounds per page or per section. What counts as one roundOne consolidated list of feedback, sent in a single message. Feedback that arrives in pieces across several days is counted as separate rounds, so please gather everything before sending. Included in a roundAdjustments within the direction already agreed — wording, spacing, image swaps, colour and layout refinements. Not a revisionA new design direction after the design was approved, new sections or features, restructuring the products, or changing content you have already signed off. These are change requests. Additional revision roundAED 500 per round, agreed in writing before we begin it. Change requestsAED 150 per hour, quoted and approved before any work starts — never billed as a surprise. After the content freezeContent or copy changes sent after 11 September are treated as a revision round, because that week is reserved for the Italian version and testing. None of this is here to be difficult. The price is low because the plan is tight — and the plan only stays tight if decisions are made once, properly, rather than revisited each week. Your own recurring costs, paid directly by you: hosting and domain renewal, TranslatePress Pro if the WooCommerce string add-on is needed, a cookie and policy service such as Iubenda if you choose that route, and PayPal transaction fees. None of these are billed through us or marked up. Ongoing care after launch, optional: updates, backups, security monitoring and small changes — quoted separately as a monthly retainer if you want it. The 15 days of support after launch are included regardless. 08 How we work Change requestsAnything not described in section 02 is a change request. We will tell you the cost and the effect on the launch date before doing it, never after. ReviewsTwo revision rounds are included for the whole project — week 3 and week 6 — as set out in section 07. Please send each round as one consolidated list rather than message by message; it is the single biggest thing that keeps a September launch realistic. Nothing goes live untestedEvery payment method is tested with a real order, in both languages, before we hand over. Your access stays yoursEverything is built in your own WordPress installation, on your hosting, under your accounts. There is no dependency on us to keep the shop running. 09 Next step Confirm this proposal by return, and send the four items due on 21 August: WordPress access, the product list with sizes, prices in EUR with the IVA rate, and the name of your approver. We will book the kickoff call for the same week and start on 17 August. Cuor D'Verde — name, signature, date Delna — name, signature, date Presented by Delna

Proposal & Timeline

Online shop for Cuor D'Verde

A working e-commerce shop on your existing WordPress site — five products, EUR pricing, PayPal and bank transfer, bilingual throughout — taking real orders before the end of September.

AED 6,000Fixed price

30 SepTarget launch

6 weeksBuild window

2 roundsRevisions included

Prepared for Cuor D'Verde, Cortona (AR) Date 13 August 2026 Platform WordPress · WooCommerce Valid until 12 September 2026

What we understood from your answers

Everything below is taken from your completed questionnaire. If any line is wrong, correct it before we start — it is far cheaper to fix here than in the build.

ProductsFive products — the same oil, differing in packaging and bottle size. Sizes and prices to be confirmed.
CurrencySwitching from AED to EUR as the base currency. Prices to be supplied excluding VAT, with the IVA rate applied by the shop.
StockWhen a size sells out it shows as sold out and invites customers to pre-book the next harvest.
Gift setsHoliday gift sets sold as pre-orders with a three-week lead time, stated clearly on the product page and at checkout.
PaymentsPayPal and bank transfer at launch, on the Italian account. A separate UAE setup comes later, as a future phase.
ShippingFree shipping above a minimum order value; below it, shipping is charged. Courier and rates to be confirmed.
Look and feelKeep the current site's boutique, rustic character — genuine rather than exclusive. Simple, informative, easy to use.
ReferencesCategory page in the spirit of Bramasole; product detail in the spirit of Pensato.
LanguagesEnglish and Italian, through the TranslatePress setup already on the site. This means every word a customer sees is needed in both languages — the five product descriptions, the shop page copy, the notices at checkout, the legal pages and the order emails. WooCommerce's own labels (cart, checkout, buttons, order details) come free from the Italian language pack and cost you nothing; the writing above is what we need from you. You supply the Italian, or we quote separately for a professional translator — we will not machine-translate a premium Italian food brand.
OperationsYou will manage orders and products yourself. Shop emails sent from info@cuordverde.com.
BlogAfter the shop is live — a second phase, not part of this proposal.
LaunchEnd of September 2026.

Scope of work

WooCommerce is already installed on your site, so this is not a rebuild. The work is configuration, design, and the parts that are currently missing entirely — chiefly payments, shipping, legal pages and the shop's Italian version. Thirteen deliverables, grouped into the five stages we build them in.

Stage 1

Foundation

A
Store foundation

Currency switched to EUR, base country set to Italy, IVA rates configured, store pages verified, and cache rules checked so cart and checkout are never served from cache.
B
Five products built properly

Sizes set up as selectable options rather than five disconnected pages, since the oil is the same. Includes stock levels, sold-out and pre-book behaviour, gift-set lead time, lab analysis PDF and your certification and award logos.

Stage 2

Storefront

C
Shop / category page

A clean product grid with image, name, size, price and a single clear action per card. Harvest and award messaging sits above the grid, and shipping terms are stated before the customer has to look for them.
Reference: Bramasole — large photography, one obvious action per card, trust and shipping messaging carried on the collection page itself.
D
Product detail page

Image gallery, size selector, quantity, add to cart, then the story: tasting notes, harvest and cultivar detail, the lab report, certifications, and shipping and returns information. Built as a reusable template so future products need no design work.
Reference: Pensato — price and size decision above the fold, trust row directly under the button, narrative and proof below.

Stage 3

Checkout, payments and compliance

E
Cart and checkout

Guest checkout, the required consent tick-boxes, optional invoice fields for customers who need one, and a clear notice where a gift set carries the three-week lead time.
F
Payments — PayPal and bank transfer

PayPal connected and tested with live orders. Bank transfer set up with your IBAN and payment reference shown on screen and repeated by email, plus the internal flow for confirming a transfer before you dispatch.
G
Shipping rules

Delivery zones, rates per zone, and the free-shipping threshold — orders at or above the minimum ship free, orders below it are charged automatically. Delivery estimates shown on the product page. WooCommerce handles this natively; the MBE plugin is only needed if you later want live MBE rates and label printing.
H
Legal pages and cookie banner

Terms of Sale, Privacy, Cookie and Returns pages built and linked from the footer and checkout, plus a cookie consent banner. We build the pages; the legal wording must come from you or your lawyer.

Stage 4

Emails and the Italian version

I
Order emails, in both languages

Order confirmation, awaiting-bank-transfer, order shipped with tracking, and order delivered — branded and sent from info@cuordverde.com.

Each email goes out in the language the customer ordered in. The language is stored with the order, so an Italian buyer receives Italian even when you trigger the shipping email yourself from the admin panel in English. WooCommerce's own wording — order number, subtotal, billing address — comes from the Italian language pack, which we install; your own wording is translated as part of section K. If your TranslatePress licence turns out not to cover WooCommerce emails, we will build them as a single bilingual template instead, Italian first and English below, which cannot send the wrong language.

The wording is yours, in both languages. None of these emails are left on WooCommerce's defaults. Your own opening and sign-off, the bank transfer instructions, the gift-set lead time notice, the delivery expectations, the recovery email copy — you tell us what each one should say and we build exactly that, in English and Italian, styled to match the site. To save you writing from a blank page, we will send you a simple list of every email with suggested wording for each, so you only need to edit and approve. Anything you want added to an email — a note about the harvest, storage advice, a line about the estate — goes in. We ask for it in one pass, before the 11 September content freeze.

Deliverability is included. Order emails sent from a domain without the right DNS records land in spam, and a shop whose confirmations do not arrive generates support work from day one. We will configure SPF and DKIM, or an SMTP connection, and confirm delivery to Gmail and Outlook before launch.
J
Abandoned cart recovery

When a customer enters their email at checkout but does not finish, a short recovery sequence follows — a reminder about an hour later and a second after roughly a day, each with a link that restores their cart exactly as they left it. Bilingual, like every other email.

Built with an established WooCommerce plugin rather than custom code, so you can see carts recovered and revenue returned in your own dashboard. Two decisions are yours: how many reminders you want, and whether the second one carries a discount code.
Note: these emails reach people who have not bought yet, so your privacy policy must state that you send them. We will tell you exactly what wording your lawyer needs to add.
K
Italian version

Every new string — shop, product pages, cart, checkout, buttons, order emails, recovery emails, legal pages — added to your existing TranslatePress setup so the Italian side is complete rather than half-translated. Includes installing the Italian language pack that WooCommerce needs for its own labels.

Stage 5

Testing and handover

L
Testing

Real test orders through both payment methods, in both languages, on mobile and desktop, including sold-out, pre-order and free-shipping-threshold cases. Nothing goes live untested.
M
Handover

A training session on managing orders and adding products, a short written guide, and 15 days of support after launch for anything that behaves unexpectedly.

Prerequisites, by the date we need them

Please read this section first

The build cannot begin until the items marked required are with us. A late prerequisite does not shorten the work — it moves the launch date. To hold 30 September, the first group must reach us by 21 August and the legal wording by 4 September.

By 21 August 3 items · all required

01 WordPress admin access, plus hosting and domain access required Nothing can be built without it

02 The five products: name, bottle size and packaging for each required Defines the whole catalogue structure

03 Price per size in EUR, and confirmation of the IVA rate that applies required Shop cannot calculate totals or tax without it

By 28 August 5 items · 4 required

04 Product photography — bottle shots for all five, plus a few grove or table images required Product and category pages cannot be designed around placeholders

05 PayPal business account access, and bank details for transfers: account name, IBAN, BIC required No payment method means no orders

06 Shipping decisions: which countries you ship to, courier, rate per zone, and the free-shipping threshold in EUR required Checkout cannot quote a delivery cost

07 Company details: registered name, Partita IVA, REA number, registered address required Legally required in the footer and on order documents

09 Stock quantity per size, and what pre-booking should promise the customer Controls sold-out and pre-order behaviour

By 4 September 6 items · 1 required

08 Legal wording: Terms of Sale, Privacy, Cookie and Returns policies, in English and Italian required A shop selling food across borders cannot launch without these. The privacy policy must also cover the abandoned cart emails

10 Gift set contents, price, and how the three-week lead time should be worded Needed to build the gift product

11 Lab analysis PDFs, plus certification and award logo files you are licensed to use Product page trust section

12 Delivery times per zone, and your decision on the broken-bottle policy Shown on product pages and in the returns policy

13 Whether automatic electronic invoices (SDI) are required, and which system your accountant uses If yes, it changes the checkout and order flow — expensive to add later

15 Abandoned cart decisions: how many reminders, their timing, and whether the second one includes a discount code The recovery sequence cannot be built without it

By 11 September 2 items · content freeze

14 Italian text for the five product descriptions, the shop page copy, the checkout notices and the legal pages This is the largest single piece of writing in the project. The Italian site would otherwise launch incomplete, and Italy has the lowest English proficiency in the EU — a half-translated shop loses domestic customers

16 Your wording for each email — order confirmation, bank transfer instructions, shipped, delivered and the two recovery emails — in English and Italian, or your approval of the drafts we send you Emails cannot be finalised on placeholder text

From the start 1 item · required throughout

17 One named approver, and replies within two working days during the build required Every review round waits on this

Timeline

Six weeks of build from 17 August, with the last week kept for your review, fixes and training. Each step shows what we build and which prerequisites it waits on.

Now13 – 21 August Kickoff call, access setup, prerequisite collection Items 01, 02, 03Item 17
Week 117 – 23 August Store foundation: EUR switch, IVA, base country, store pages, cache rules. Catalogue structure for the five products Items 01, 02, 03
Week 224 – 30 August Products built with sizes and stock rules. Shop / category page designed and built Item 04Item 09
Week 331 August – 6 September Product detail template, cart and checkout, consent tick-boxes, gift-set lead time Items 04, 10, 11Revision round 1
Week 47 – 13 September PayPal and bank transfer connected and tested. Shipping zones, rates and free-shipping threshold. Order emails, deliverability setup and the abandoned cart sequence Items 05, 06, 07, 12Items 15, 16
Week 514 – 20 September Legal pages, cookie banner, and the full Italian version of everything new Items 08, 14Content freeze 11 Sep
Week 621 – 27 September Full testing with live test orders, your review round, fixes, training session and handover guide Revision round 2Reply within 2 working days
Go live28 – 30 September Launch, monitoring of the first real orders, then 15 days of support Sign-off

Week 5 is the tightest point in the plan, because it depends entirely on legal text and Italian content arriving on time. If either slips past 11 September, launch moves into the first half of October — the build itself does not compress.

Two things we recommend you reconsider

Your choices, your call — but it would be wrong of us to build these quietly and let you discover the effect later.

Launching without card payments will cost you orders PayPal and bank transfer alone cover a minority of European checkout habits. Most customers reach for a card, and a shop without one reads as unfinished. Bank transfer also has to be confirmed by hand before you can dispatch, which slows every order and puts the work on you. We can launch as you have specified, and we recommend adding cards — through Stripe or an Italian gateway such as Nexi — as the first change after launch. Groundwork for it is included, so adding cards later is a small job.
Shipping insurance at checkout is more trouble than it is worth in version one Selling an insurance option requires terms, a claims process and a decision on who pays. For launch we suggest a plain, generous policy instead — a broken bottle is replaced on receipt of a photo within seven days — and building the cost into your shipping rate. It reads better to customers and needs no paperwork. Insurance at checkout can be added once you know your real breakage rate.

Not included in this phase

Named here so there is no ambiguity later. Any of these can be quoted separately.

Blog / journal section — agreed as phase two
Redesign of the existing pages — Home, About, Products stay as they are
Card payments — Stripe or Nexi setup
Separate UAE store or second currency
Subscriptions or recurring deliveries
Shipping insurance product at checkout
MBE plugin integration for live rates and labels
Newsletter platform setup and templates
Product photography and photo retouching
Drafting of legal text — your lawyer or a service such as Iubenda
Professional translation if you do not supply the Italian
Automatic SDI invoicing until confirmed as required
Marketplace listings — Amazon, Etsy, Instagram Shop
Advertising, SEO campaigns and analytics reporting

Investment

Complete shop build, sections A to M AED 6,000Fixed price

60%Advance, on acceptance of this proposal — work begins once received
40%On go live, when the shop is taking real orders

Invoiced in AED, which is roughly EUR 1,420 at today's rate. Fixed price, not hourly — the number does not move because something took us longer than expected. It moves only if you add scope or ask for revisions beyond the two included, and then only with your written approval first.

Revisions — two rounds included, and we hold to it

This price is built on two revision rounds for the entire project: one on the shop and product page design in week 3, one on the finished shop before launch in week 6. That is the whole allowance — not two rounds per page or per section.

What counts as one roundOne consolidated list of feedback, sent in a single message. Feedback that arrives in pieces across several days is counted as separate rounds, so please gather everything before sending.
Included in a roundAdjustments within the direction already agreed — wording, spacing, image swaps, colour and layout refinements.
Not a revisionA new design direction after the design was approved, new sections or features, restructuring the products, or changing content you have already signed off. These are change requests.
Additional revision roundAED 500 per round, agreed in writing before we begin it.
Change requestsAED 150 per hour, quoted and approved before any work starts — never billed as a surprise.
After the content freezeContent or copy changes sent after 11 September are treated as a revision round, because that week is reserved for the Italian version and testing.

None of this is here to be difficult. The price is low because the plan is tight — and the plan only stays tight if decisions are made once, properly, rather than revisited each week.

Your own recurring costs, paid directly by you: hosting and domain renewal, TranslatePress Pro if the WooCommerce string add-on is needed, a cookie and policy service such as Iubenda if you choose that route, and PayPal transaction fees. None of these are billed through us or marked up.

Ongoing care after launch, optional: updates, backups, security monitoring and small changes — quoted separately as a monthly retainer if you want it. The 15 days of support after launch are included regardless.

How we work

Change requestsAnything not described in section 02 is a change request. We will tell you the cost and the effect on the launch date before doing it, never after.
ReviewsTwo revision rounds are included for the whole project — week 3 and week 6 — as set out in section 07. Please send each round as one consolidated list rather than message by message; it is the single biggest thing that keeps a September launch realistic.
Nothing goes live untestedEvery payment method is tested with a real order, in both languages, before we hand over.
Your access stays yoursEverything is built in your own WordPress installation, on your hosting, under your accounts. There is no dependency on us to keep the shop running.

What we understood from your answers

Scope of work

Foundation

Store foundation

Five products built properly

Storefront

Shop / category page

Product detail page

Checkout, payments and compliance

Cart and checkout

Payments — PayPal and bank transfer

Shipping rules

Legal pages and cookie banner

Emails and the Italian version

Order emails, in both languages

Abandoned cart recovery

Italian version